CX & Product Designer · Customer Journey Mapping · User Research · Design Systems · B2B SaaS · Delhi, India
i design customer journeys that cut real pain points, dashboards that don't make people cry, and design systems that survive sprints. user-centered work tied to conversion and business impact. 3+ yrs · Delhi · open to fun briefs ✿
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pairs that ship · serif × sans × mono × hand-drawn · with a real type ramp behind every dashboard.
a complimentary 20-min session where i'll review your UX in the kindest possible way and leave you with a roadmap. your competitors hope you scroll past this.
grab a free slot calendly.com/siya-cxdesigner/connect ↗i'm curating my best customer-experience work, most of it under NDA, to share here.
designing how an AI agent guides visitors through a warm, low-friction journey that captures leads conversationally instead of a cold contact form.
realtime factory-floor monitor with predictive downtime alerts.
data viz reimagined as a daily standup story.
tokens, components, motion specs. a SaaS starter pack.
monthly teardown of a real product's UX.
AI tools ship generic layouts in seconds, and good models can get specific, but only when they are fed the right product context. That context is the actual job: your brand identity, the real pain points in the customer journey, the branches a flow genuinely needs, the emotional highs and lows users hit. I bring the user research, discovery interviews and design-thinking judgement that turn a generic AI draft into a customer experience built for your business and your conversion goals. AI is a faster pencil. The thinking is still mine.
Personalization is not a first name dropped into an email. It is designing an experience that adapts to intent and segment: a returning enterprise buyer sees a different user journey than a first-time trial user, a power user wants shortcuts, a hesitant one needs a bit more hand-holding. I map those segments through user research, design the variant states, and define the rules behind them. Done well, a personalized journey lifts activation, retention and conversion rate, because the product finally feels built for each person.
Most revenue leaks between screens, not on them: a confusing handoff, a dead end after signup, an empty state with no next step. With customer journey mapping I chart the end-to-end experience, mark every friction point and emotional dip, then redesign the moments that gate growth: onboarding, the aha-moment, upgrade and renewal. Fewer pain points means higher conversion, lower support load and a measurable design impact you can take to your board.
It is a loop, not a one-way handoff. Discovery: I learn your business, users and goals. Need & gap analysis: where the current experience fails real people. Blueprint: information architecture, user flows, journey maps and wireframes. Demo: an interactive prototype tested with real users and stakeholders. Refine: act on the feedback. Then the cycle repeats as your product and market move, so the experience keeps improving instead of going stale.